About Us

Well Grounded Co is a kids clothing company based in London. Our first collection is launched in Autumn 2016

Founder Jenny Voyce:  “I came up with the idea for Well Grounded Co after working in start-ups and buying roles for many years. I really felt like it was time that I brought my experiences together and create my own business and go back to where I started – fashion; but this time for kids. I really wanted to create clothes for kids that didn’t look like they’d come from the 1950’s. To create something new but that would last and could be passed on to siblings. The kind of clothes that parents would say “I want it in my size!” and happily I get a lot of people asking for a grown up version!

I’ve always enjoyed working with artists and I’ve brought them into the mix with prints and patterns exclusively commissioned from illustrators.

Finally, I’ve been inspired by all the independent brands that have sprung up since I had my first child 11 years ago. I love the camaraderie of the women behind these independents and I love that we can offer an alternative to the big name brands.”


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